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He claimed that water exposed to positive speech and thoughts created visually "pleasing" ice crystals, and that negative intentions yielded "ugly" ice formations.
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His water crystal experiments consisted of exposing water in glasses to various words, pictures, or music, then freezing it and examining the ice crystals' aesthetic properties with microscopic photography. Ideas Įmoto said that water was a "blueprint for our reality" and that emotional "energies" and "vibrations" could change its physical structure. In 1992 he became a Doctor of Alternative Medicine at the Open International University for Alternative Medicine in India, a diploma mill which targeted quacks to sell its degrees and was later shut down. He was President Emeritus of the International Water For Life Foundation, a non-profit organization based in Oklahoma City in the United States. He renamed it the "Vibration-o-Meter," became an operator himself, and started a business dealing in vibrations. In 1989 he received exclusive rights to market the Magnetic Resonance Analyzer, a device patented by Ronald Weinstock (USP 5,592,086), which was alleged to be able to detect the magnetic field around a human hair, for example, and diagnose almost any disease. He worked in the Nagoya Office (Central Japan Office) of the Yomiuri Shimbun, then founded the International Health Medical company in 1986.
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Emoto was born in Yokohama, Japan, and graduated from Yokohama Municipal University after taking courses in International Relations.